At the Association of Change Management Professionals (ACMP) Global Conference, I asked colleagues what was their biggest challenge as change management advisors. Several answered: “How to mobilize and actively engage my sponsors in the change.”
For years now, research and literature have demonstrated that an efficient sponsorship is THE key success factor of a project. However, there seems to be a big gap between knowing and acting. How to explain this difficulty to engage sponsors? There are many reasons; sponsors mention lack of time; do not see the value; do not understand or see that it is part of their role; do not know how; they allocated change management resources instead.
No matter the reasons. If executives do not fully play their role as sponsors, then use recognized techniques to change behavior, namely their own:
Admittedly, the challenge lies in knowing how to implement these actions. This is where your ability to influence and to put into practice everything you know about change adoption comes into play.