If your teams aren’t convinced of the validity of the change you are proposing and don’t clearly understand its objectives, your business transformation will never succeed. But are you addressing this by tailoring your message to the age of your employees?
A colleague recently told me that she had been working on the roll-out of a new technological solution. This development was not perceived in the same way by “senior” employees and newer employees. The seniors, who were often older, were much more difficult to convince of the relevance of giving up a technology they knew by heart for one that was much more efficient and user-friendly—the famous “What's in it for me” approach. Younger employees much less seniority were happy to drop a technology they considered obsolete. How do you deal with that?!
Regardless of its size, scope or importance, if you wish to explain—“sell” —a change and convince people of its relevance, you must tailor your message to your audience.
You wouldn’t talk to executives and managers the way you talk to employees, the IT department the way you talk to human resources, or newhires the way you talk to senior employees. But beyond seniority, responsibilities, gender and qualifications, there is another factor you mustn’t ignore: age.
Our society is undergoing changes that are so dramatic and numerous that they have a profound impact on our way of life and our formative experiences. Change is certainly not new, but you must admit that the Internet and social media and the mobility they bring have a vastly different impact on our lives than the arrival of microwaves, colour TV and Tupperware.
It is therefore essential to tailor your message in terms of not only its content but its form, in order to convince your audience, to be heard, and even more to the point, to be understood. Each generation, each age group (baby boomers, X, Y, Z, Alpha, etc.), has unique characteristics and its own way of reacting to transformations. It is important to be aware of this, because the way your employees react to the way changes are presented (adopt, resist or even reject) will depend on their age.
By adapting to the different generations within your audience, you will win on all fronts and everyone will benefit:
There are easy solutions:
Director and lead consultant
*The dates can vary by a few years.